Friday, April 9, 2010 by francescajohnson

ARE YOU IN OR OUT?

I think in social circles by viewing them as a way to expand my knowledge through trusted opinions. Whether it be recommendations of the latest products or must-see tv shows. Only those in my social circles have the ability for their opinion to be valued. If a recommendation doesn’t come from my social circle it bounces off into the atmosphere. This is why great advertising must connect to people and then spread by word-of-mouth. Social circles extend the reach of advertising.

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